Moores Chasm and internal Strategic Selling
You may forget the laws of internal marketing, but they will not forget you. Lessons from Moore's Chasm and Strategic Selling.
You may forget the laws of internal marketing, but they will not forget you. Lessons from Moore's Chasm and Strategic Selling.
The three natural stakeholders have common and conflicting interests. This creates three different subcultures, causing a leadership vacuum in the middle, where product decisions need to be made.