Our research in Agile Leadership has been maturing from conference presentations to robust workshops, where participants experience the logic behind Scaling Agility.
Just like at Easter Islands, Tayloristic organizations grow more and more complicated until they collapse. This combined with the atmosphere of fear is what brought NOKIA Mobile Phones to it's knees 2011.
There are two very different strategies in adopting Agile in a large organisation, horizontal or vertical. In other words, you may take one product first with narrow and deep focus. Or you may focus on the vertical coordination layer, which is often perceived as The Scaling Problem.
You may forget the laws of internal marketing, but they will not forget you. Lessons from Moore's Chasm and Strategic Selling.